While traditionally an animal friendly country, the recent years have seen the demand for animal products skyrocketing in India. The advent of multinational companies bombarding the Indian marketplace has meant a flurry of options made available to consumers. The perpetual cycle of abuse that animals undergo, to cater to the growing consumer base is largely obscured by the marketing and distribution channels which further make these products desirable, targeting young adults and converting even those, who erstwhile were not consumers of non-vegetarian food.
The numbers in which these animals are reared is rising steeply, and practices of factory farming marked by isolation, suffering, and relentless pain have become common practice. In this era where animals are considered as mere commodities, the Living Free campaign aspires to create a space to demand the right for all animals and to stop the consumption, and therefore the exploitative practices common to animal farming.
As the name suggests, The Living Free campaign aims to inspire people to adopt a lifestyle that helps them live free of cruelty to the animals, the environment and themselves. We aspire for a Vegan world in which animals are not killed for food.
For this purpose, we’ve empowered activists across the country at the grassroots level to inform and reach out to the young adult audience, and campaign for a vegan lifestyle. So far, we’ve successfully conducted outreach in 28 cities, out of which we’re actively working in over 15. We’ve conducted over 10 national campaigns, and reached out to 3 lakh people, using varied methods of outreach such as spot campaigning, stalls and tabling events, national days of action and video outreach.
Our goal for this year is brighter and bigger! We aim to reach out to 2.4 lakh people by the end of 2016, through persistent and sustained campaigning, through our ever growing activist network.
In the meantime, help us out by signing and more importantly sharing, the pledge to go vegan!
Signup form here. http://livingfree.fiapo.org/blog/sign-the-pledge/
If you’d like to associate yourself with our cause, write to us at firstname.lastname@example.org.
To read more about the campaign, check www.livingfree.fiapo.org