Open Jobs

Media Outreach Manager

Location: Hybrid, Delhi/ Bangalore  
Experience: 8-10 years 
Reports to: CEO, FIAPO
Salary range: Rs 1.2-1.5 lakh per month 

About India Karuna Collaborative (IKC)  

India Karuna Collaborative unites people and organisations to seize a critical chance in our lifetime to end animal suffering, mitigate climate change, and create a healthier world for all. We do this by unifying voices, raising awareness, and changing narratives. 

Role Summary  

This role is part of an exciting new initiative to reframe the way media writes about animal welfare and its interconnections with health, environment, climate, food, governance, and economics.  

As Media Outreach Manager, you’ll be IKC’s bridge between strategy and execution — owning the Media Outreach and Capacity plan end to end.   

You will work with our PR agency and with internal teams to turn strategy into tangible outcomes: high-quality editorial placements and op-eds, durable journalist partnerships, well-run bootcamps and fellowships, a ready-to-deploy crisis response, and a living Journalist Resource Hub.  

As the single point of accountability, you’ll guard timelines, quality, and KPIs, while ensuring our message is accurate, consistent. You’ll cultivate newsroom relationships, track narrative impact, and convert campaign goals into measurable visibility and influence.  

Key Responsibilities  

1. Strategic PR & Media Leadership  

• Co-create IKC’s media outreach strategy working with the PR agency and the internal team, and translate it into actionable media deliverables  

• Oversee the monthly media plan - press releases, op-eds, story placements, influencer collaborations 

• Work with the agency to align tone, accuracy, and alignment with IKC’s communication guardrails and factual grounding  

• Ensure all communication reinforces IKC’s key messages: animal welfare as public welfare, climate relevance, and corporate responsibility 

• Identify high-impact PR opportunities - policy summits, cultural events, media roundtables, awards, etc.  

• Track relevant journalists, prominent voices relevant to IKC – their writing/ publishing, and event participation, and synergise IKC with their engagements 

2. Agency Coordination & Performance Management  

• Be the single point of contact for the PR agency and all PR deliverables  

• Translate quarterly goals into agency briefs, workplans, and weekly sprints 

• Track performance against agreed KPIs 

• Share responsibility for the entire flow of media stories, from idea to publication: organic coverage, planned series/partnerships, authored op-eds, interviews/quotes, and PRs 

• Review and approve content before release - ensuring credibility, sensitivity, and consistency with IKC’s positioning 

• Bring in experts for angle development and fact-checking; secure expert spokespeople; review all copy for accuracy, tone, and narrative alignment 

• Maintain monthly performance dashboards and reports to leadership 

3. Thought Leadership & Internal Communication  

• Put in place the ecosystem for generating op-eds  

• Curate content pipelines for LinkedIn, panel discussions, and public engagements 

• Build IKC’s profile as a credible, future-forward thought leader in humane development  

• Grow into a role that supports IKC leadership and partners in drafting op-eds, quotes, and speaking points 

4. Media Relationship Building  

• Maintain an editor/reporter map across national/regional desks (climate, health/AMR, food systems, rural economy, governance) 

• Build and nurture direct relationships with key journalists across national, business, environment, and youth media, spanning traditional print, digital, and new media 

• Facilitate thought-leadership opportunities for IKC leaders in major media outlets 

5. Partnerships & Ecosystem Building 

• Convene a small advisory group of senior journalists for mentorship, newsroom intros, and editorial guidance 

• Coordinate with member organisations to surface field stories, data, and subject-matter experts 

• Support IKC partners and the PR agency to structure and sign partnerships with journalism schools and media networks for co-designed modules, internships, or projects 

6. Narrative and data 

• Structure the available research into clear fact sheets and data points for journalists  

• Work with the internal team to identify gaps in data and advise on reports and studies to be commissioned 

• Own the build of a lightweight, searchable hub for factsheets, data visualisations, expert directory, story leads, and past coverage 

• Be prepared to update the hub with data-based hot takes on emerging stories 

• Manage the developer/vendor; oversee IA, content QA, and launch milestones; ensure accessibility and regular content refresh 

• In time, become the go-to person for information – knowledge within the movement, data and research available, etc. 

7. Capacity Building: Bootcamps & Fellowships 

• Support the agency to conduct four journalist bootcamps in a year 

• Help draft the fellowship framework (objectives, deliverables, editorial support, stipends), timelines, and selection rubrics; prepare for roll-out with universities/media houses 

8. Monitoring, Insights & Crisis Preparedness 

• Establish media monitoring dashboards (volume, outlets, regions, themes, tone); produce monthly insights and learning notes. 

• Draft (with the help of the agency) and maintain a crisis playbook  

• Work with the agency to identify misinformation and manage narrative risks 

• Advise leadership on media sensitivities, cultural nuances, and tone of response during contentious moments 

9. Campaign Amplification & Storytelling  

• Collaborate with content and digital teams to integrate PR storytelling with online engagement 

• Spot emerging social or media trends to create “earned moment” opportunities  

• Ensure that all PR storytelling ties back to the “More Than Just a Number” movement, driving awareness, empathy, and participation of the younger generation  

Essential Skills & Experience  

• 8-10 years of experience in PR, media relations, or communications 

• Excellent written and verbal communication skills in English (regional languages a plus) 

• Understanding of India’s media landscape — national, regional, digital, and youth platforms 

• Experience in managing or collaborating with PR agencies 

• Experience or deep interest in animal welfare, sustainability, or climate issues  

What You Get

• The chance to work on an ambitious media outreach and capacity building campaign

• Learn loads by collaborating with the best minds in non-profit and creative industries

• Forever get to say that you worked on the campaign that “got India talking about - and taking action for - animals!”

To apply, write to sanjay@fiapo.org with your CV, and a cover letter on why you're right to take on this role